 Christian Petersen/Getty Images NBA Legend and Charlotte Hornets principal owner, Michael Jordan won a lawsuit appeal against China's Qiaodan Sports, ending the eight-year legal dispute regarding the use of the Chinese translation of Jordan's last name, Qiao Dan.
Michael Jordan is widely considered to be the greatest basketball player in the history of the game. He is known for his all-around great basketball ability including scoring, passing, and defense, winning 6 NBA championships with the Chicago Bulls and having won the NBA Finals MVP each time. With this recent trademark lawsuit appeal ruling, the China Supreme Court held that Chinese companies cannot continue to use the Chinese translation of “Jordan” to market their products without compensation to Michael Jordan. 17 years after retiring from the NBA, Michael Jordan continues to own his competition and remains a global economic power. As evidenced in his current ESPN documentary, "The Last Dance," Michael Jordan's competitive nature and his refusal to lose against anyone in anything, anytime, anywhere has once again prevailed with this favorable ruling. If you have questions about intellectual property rights or trademark issues, contact our IPC professionals at (504) 322-7166 for more information on how we can help. |
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