IPC’s Client Urban South Brewery Collaborates with New Orleans Native Rapper, Juvenile, To Launch Their 1st Hard Lemonade That Captures the Taste of The South, Juvie Juice
Intellectual Property Consulting’s(IPC) client Urban South Brewery, the largest craft brewery in New Orleans and one of the leading breweries in the South, announces the launch of Juvie Juice, a hard version of a half lemonade, half iced tea beverage in collaboration with rapper Juvenile.
New Orleans native, Terius Gray, better known as Juvenile, worked closely with Urban South’s brewing team to develop Juvie Juice. Inspired by Juvenile’s favorite drink, Arnold Palmer, Urban South Brewery’s Founder and President, Jacob Landry, expressed his excitement about this collaboration with Juvenile in BrewBound.
Juvie Juice is a New Orleans-based beverage that holds a special place in Juvenile’s heart. Debuting in the city just in time for Mardi Gras, Juvie Juice is brewed at Urban South Brewery just a few blocks from where Juvenile grew up on Market Street. Juvie Juice’s artwork which depicts Juvenile with his signature gold Grillz and camouflage bandana, was designed by New Orleans graphic designer Nik Richard.
Juvie Juice containing 5% ABV, available in 12 oz and 19.2 oz cans, is now available at Urban South’s taproom, online for pick up at the taproom, and in restaurants and grocery stores across New Orleans. Fans can also sip this sweet collab on Juvie Tuesdays, a weekly event hosted by Juvenile at a local club in New Orleans.
We are proud to have been a part of the launch of Juvie Juice. We assisted Urban South brewery with the licensing efforts related to Juvie Juice and continue to assist Urban South Brewery with protecting the brand name at the USPTO by filing the trademark application.
For more information on our intellectual property and trademark legal services, visit http://www.iplawconsulting.com/services.